| I always feel a bit embarrassed when I
| |
| | the Description tag as well as the
|
| have to explain the concepts behind
| |
| | Keywords tag. You then also use these
|
| Internet Marketing to people who know
| |
| | keywords in the headings on your home
|
| nothing about it. . The problem is that
| |
| | page, as well as in the content on your
|
| if you have been immersed in the concepts
| |
| | home page.c) You also use some of the
|
| for a long time, you do not always
| |
| | other keywords that you have found that
|
| realise that they might sound strange and
| |
| | are relevant, in other places on your
|
| new to people who have not been exposed
| |
| | home page and in the rest of your
|
| to them before
| |
| | website.d) Making sure that all your
|
| It is not really possible to cover
| |
| | website pages have unique titles and
|
| everything related to Internet Marketing
| |
| | other meta tags (descriptions and
|
| in an article like this - but let's see
| |
| | keywords)e) Making sure that you have
|
| if we can cover the most important
| |
| | numerous links internal on your site
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| concepts:
| |
| | linking to all the other pages inside
|
| 1. Your website.
| |
| | your website
|
| Obviously you need to have a website in
| |
| | 3. Internet Marketing
|
| order to promote your business. Then you
| |
| | These are the activities that you perform
|
| need to promote your website on the
| |
| | OFF your website to make it perform well
|
| Internet, so that it gains enough
| |
| | on the Internet.
|
| exposure to start attracting traffic and
| |
| | The most important Internet Marketing
|
| thereby promoting your business! This
| |
| | activity is to get websites to link to
|
| sounds strange, doesn't it? The problem
| |
| | you. These are called 'backlinks'. You
|
| is that there are literally millions, if
| |
| | can use the title, description and
|
| not billions of websites out there and
| |
| | keywords that you have selected for your
|
| you are competing against them for
| |
| | home page (see under 'SEO', above) and
|
| exposure!
| |
| | start building links using these.
|
| But back to your website. There are only
| |
| | You can build links by doing the
|
| four important things that you need to
| |
| | following:a) Submit your website to good
|
| keep in mind for your website:a) It must
| |
| | quality, SEO friendly directories. (NOT
|
| be easy for your visitors to navigate,
| |
| | search engines. It is a useless activity
|
| with all links and menus clearly
| |
| | to submit your site to search engines).
|
| marked.b) It must be easy for your
| |
| | You can find a list of search engine
|
| visitors to contact you - display your
| |
| | friendly directories here: Write 8 to
|
| contact details prominentely on your
| |
| | 15 good articles about your industry.
|
| sitec) It must not be ugly. It also does
| |
| | Submit these to highly ranked article
|
| not need to be excessively pretty!
| |
| | directories, such as: (search for these
|
| Spending too much money on the look and
| |
| | article directories in your favorite
|
| feel design is probably a waste of money.
| |
| | search engine):
|
| Why? Because most people look beyond the
| |
| | - Ezinearticles
|
| pretty graphics and pictures to find the
| |
| | - Goarticles
|
| information that they were really looking
| |
| | - Articledashboard
|
| for. Over-engineering your website from a
| |
| | - Isnare
|
| branding and design perspective might
| |
| | - - Articlesfactory
|
| just aversely impact its usability (point
| |
| | Also sign up and submit your articles to
|
| a) and the ease with which your visitors
| |
| | a number of smaller article directories -
|
| can contact you (point b) and the ease in
| |
| | there are about 200 to 300 of these. It
|
| which you can update your website content
| |
| | is worthwhile to sign up for an article
|
| yourself (point d).d) You must be able to
| |
| | distribution service like Article
|
| update your website content regularly!
| |
| | Marketer ( or use an automated tool such
|
| The reason for this is that search
| |
| | as Article Post Robot to submit your
|
| engines love new content and you will
| |
| | articles. Also try and vary the content
|
| definitely attract more visitors if you
| |
| | of each article slightly so that each of
|
| regularly add new content to your site.
| |
| | these articles are unique. This will make
|
| 2. SEO
| |
| | them stand out more and prevent Google
|
| SEO stands for Search Engine Optimization
| |
| | from thinking that they are merely
|
| and can be summarized as the activities
| |
| | duplicate copies of each other and
|
| that you would perform ON your website to
| |
| | therefore 'not important'.c) Build more
|
| make it perform well in the Search
| |
| | links by searching for link directories
|
| Engines.
| |
| | maintained by websites in your industry
|
| These includea) performing keyword
| |
| | (although not direct competitors!)d)
|
| research to find out which keywords
| |
| | Place your website link in your signature
|
| people are using to find your type of
| |
| | and take part in discussion forums.
|
| product and service. You then choose the
| |
| | These are the very basics of marketing
|
| 2-3 keywords that are used most often,
| |
| | your website on the Internet. There are
|
| but does not have a lot of competition
| |
| | many more topics to cover, such as banner
|
| (the competition is the number of
| |
| | advertising, pay-per-click advertising,
|
| competing websites that come up if you do
| |
| | email marketing, blogging, video
|
| a search with that keyword).b) After
| |
| | marketing and much more - but these are
|
| you've selected your prime keywords, you
| |
| | the topics for another article!
|
| use these in your website's Title tag,
| |
| |
|
