| As a long time affiliate program manager,
| |
| | 6. You will be able to offer a
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| I have been faced with the good, the bad
| |
| | competitively priced retail product. You
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| and the ugly. In order to manage the
| |
| | don't have to be the cheapest for sure.
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| customer's expectations, I've come up
| |
| | But if your competition is less expensive
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| with 10 benchmarks they must first meet
| |
| | and you don't have a value proposition to
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| before I take them on. While I'd like to
| |
| | support your pricing model, you will have
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| be a miracle worker and help everyone
| |
| | trouble getting affiliate sign ups.
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| that approaches me, some situations just
| |
| | 7. You know the average price per sale on
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| can't be helped without some fundamental
| |
| | the site. Low priced items are not
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| changes in their business model.
| |
| | affiliate favorites as they have to drive
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| If your business meets these criteria you
| |
| | lots of traffic to earn any money. A
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| will be able to attract and sign up
| |
| | retailer with at least a $60 average sale
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| affiliates.
| |
| | is a bare minimum. Many times it may be a
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| 1. You are able to sell the product
| |
| | packaging issue, but if the retailer
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| nationally or internationally. Localized
| |
| | hasn't figured it out by the time I show
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| products do not sell well in affiliate
| |
| | up... it can be really heavy lifting to
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| programs. Affiliates come from
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| | get them to package their products
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| everywhere. Limiting the affiliate to a
| |
| | correctly.
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| local market does not work. This means
| |
| | 8. You know the conversion rate of the
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| many kinds of retail product distribution
| |
| | visitors to buyers on the site. Depending
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| models limited by territories do not
| |
| | on the conversion rate and the average
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| work.
| |
| | sale price I can give the retailer a
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| 2. You are able to sell a unique product.
| |
| | pretty good idea if he is going to be
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| This goes to the competition. When I hear
| |
| | successful in attracting affiliates. A 1%
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| the phrase: "Well... there's really
| |
| | conversion rate can be good depending on
|
| nothing quite like it on the Internet", I
| |
| | what you sell, and I have some customers
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| know the prospective client has not done
| |
| | that run at 4% as well.
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| any online research. There is competition
| |
| | 9. You know and understand what kind of
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| in virtually every segment of every
| |
| | ecommerce solution the retailer uses. If
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| product type on the web. Get used to it.
| |
| | your conversion rates are abnormally low
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| There is competition for every dollar out
| |
| | for the category you are in, I may pass
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| there regardless of how unique you may
| |
| | because this may mean your ecommerce
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| think your retail product is.
| |
| | solution or customer service is not up to
|
| 3. You have a brand name or sell brand
| |
| | par.
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| name products. Having brand names does
| |
| | 10. You have a website that is attractive
|
| make it easier to sell online. Having a
| |
| | and compelling. So often overlooked as a
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| branded category name is even easier.
| |
| | determining factor, in many ways it is a
|
| Does that mean you have to have a brand
| |
| | major factor in the affiliate's decision
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| name to be successful... no.
| |
| | on whether to add your site links to his
|
| 4. You will be able to offer an
| |
| | site. While he wants to make money, if he
|
| aggressive affiliate payout. Brand names
| |
| | sees poor quality design work he is
|
| many times prescribe low payouts to
| |
| | unlikely to add you. He knows if its ugly
|
| affiliates. This makes getting affiliate
| |
| | to him, it will be ugly to the people he
|
| buy-in difficult. I launched a national
| |
| | refers to the site.
|
| brand company with a really low payout
| |
| | So how did you do? If you met at least 9
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| after suggesting a much more aggressive
| |
| | of the 10 you are in good shape. What
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| customer acquisition number. The program
| |
| | happens if you are lower than 8? Most of
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| started out well and then fell off
| |
| | these are fixable so fix them. If it
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| dramatically after 60 days as affiliates
| |
| | can't be fixed then you may want to get a
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| tested the program and didn't make enough
| |
| | second opinion or look for alternative
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| money to justify their ad spends. They
| |
| | ways to drive free traffic to your site.
|
| were gone. I was able to keep them by
| |
| | If you scored a perfect 10 you can do
|
| raising the commission, but almost lost
| |
| | well with an affiliate program if you
|
| them entirely because the program was not
| |
| | execute it right.
|
| priced right coming out of the gate.
| |
| | Durk Price is a professional affiliate
|
| 5. You know the retailers customer
| |
| | manager. He has managed large retailers
|
| acquisition number when I launch an
| |
| | like LimitedToo, Beauty Trends and
|
| affiliate program. Hard to imagine, but
| |
| | others. He has launched affiliate
|
| many retail merchants have no idea what
| |
| | programs and had affiliate sales account
|
| they could or should be paying to acquire
| |
| | for 27% of total online sales within 90
|
| customers. If they don't know and seem to
| |
| | days of launch. His primary focus is
|
| think the number I quote them is too
| |
| | managing affiliate programs for retail
|
| high, I go looking for other
| |
| | companies.
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| opportunities.
| |
| |
|
