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Article #20: Romantic comedies in the 21st century

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The romantic comedy has slowly evolved comedies, not in the traditional sense,
into a more formidable opponent to all of but in the sense that studios want the
the other film genres present in the public to see. "Bridget Jones' Diary"
modern entertainment world. Though the was a huge success as a romantic comedy,
romantic comedy is a genre unto itself, but it is in a different subset of the
that does not downplay the fact that romantic comedy category, which is fine
there are many subsets, some successful, to the public, as well as the industry,
some not, in this category. Romantic because this only means that more people
comedies have been a hit among many can be reached by the different kinds of
studios, mainly because of their ability romantic comedies that are consistently
to be produced at relatively low costs, a being made.
trait that studio moguls love, especially Marketing is not a modern concept,
when their comedy has a good weekend at but it is put to good use when
the box office. Another reason that many advertising for today's romantic
executives love the idea of the romantic comedies. Many of these movies are meant
comedy is that the movies do not have to for women, some are meant for men, while
have all that successful of a box office there are some films located in the abyss
reign to bring in a well-sized profit. of in between, but most of them have
It is no secret that action films are the their set audience. The ability of the
highest takers in the box office harvest, studios to attract both sexes to the
with the comedy and drama genres not far studio is not due to the makeup of the
behind. This may seem like a rather movie itself, but is instead reliant on
precarious position for the romantic the marketing campaigns that are enlisted
comedy, but the truth of the matter is for the films. Many women can tell the
that the industry knows exactly what to difference between a comedy and a
count on when releasing such films. romantic comedy, but some can't, and it
The advent of the DVD is another great is that section of the population that
reason why the romantic comedy thrives the industry focuses on, especially with
and will continue to be produced. Many some of the higher-budget movies, which
romantic comedies do not do well at the cannot be successful without some form of
box office, especially in the eyes of the genre transcendence.
masses, but a romantic comedy's path to The romantic comedy is a viable art
success highly differs from that of a form, and is available to the public in a
high-budget action movie. A romantic variety of styles, all of which may
comedy can have a rather modest showing sometimes overlap each other. Many of
at the box office, a good showing with these movies are made in the manner of
DVD sales, and then be touted as a exploring artistic vision, while some are
success by the industry, which may not be made because of the relatively failsafe
a good thing for some entertainment method of production. The traditional
critics, who oftentimes don't give any romantic comedy still thrives on its
romantic comedies a chance, but they system of artistic expression, along with
should, especially since the genre is the ability to connect with many females,
only growing. and some males, but the genre of the
Movies released in today's market romantic comedy is changing. The
often have a genre overlap, which has traditional romantic comedies will not be
produced many comedy/romantic comedy hits forced into extinction, but those wishing
in the modern era. Films like "The to view a more traditional version of the
Break-Up", "Wedding Crashers", "The Girl genre must know what to look out for,
Next Door", along with many others, are especially when there are invaders afoot.
considered by some to be romantic






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