| In the connected world, where businesses
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| | audience, the higher the price. (Rate
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| pop up like dandelions and anyone with a
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| | cards can be requested with Drop
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| computer can upload video, audio and
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| | Licenses.)
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| text-based content to be shared across
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| | A Blanket license is a license that
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| the web, it is of growing importance to
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| | affords a user either a set number of
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| understand the potential legal risks that
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| | music selections or unlimited use of
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| online businesses face.
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| | music selections in any given production.
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| Most internet businesses make use of some
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| | The distinction between a blanket and
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| sort of rich media on their websites such
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| | drop license is a drop is issued for one
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| as video or music. What most don't
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| | song, a blanket for many. Obtaining a
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| realize is that even the smallest S-Corp
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| | blanket license involves dozens of
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| can find itself in hot water with the
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| | variables, so it usually requires some
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| music industry if it doesn't understand
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| | negotiation. Venues such as radio
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| the basics.
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| | stations or night clubs will often
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| The intent of this article is to focus on
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| | require blanket licenses.
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| the use of production music (any music on
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| | Is A Sync License the Same as a
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| your website you didn't personally
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| | Performance License (Permission from the
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| create) and the ways you can protect your
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| | Musician)?
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| business or yourself from copyright
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| | Unfortunately, no it isn't. Obtaining a
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| infringement.
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| | Sync License doesn't absolve you from
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| What is production music?
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| | getting legal permission from the artist.
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| Production music is music intended for
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| | And, seeing as musicians aren't known
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| use in connection with websites, films,
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| | for their knowledge of the legal system,
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| corporate videos, television shows,
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| | you might imagine that obtaining such a
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| commercials, Internet video, multimedia
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| | license would be rather difficult. In
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| and any other form of media that requires
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| | actuality, the opposite is the case.
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| music.
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| | The reason for the relative ease of
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| If you've ever listened to an
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| | obtaining a Performance License is most
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| advertisement on the radio, watched an
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| | musicians are represented by one of two
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| infomercial, or heard menu music on a
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| | agencies or "performance right societies"
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| video game, then you have probably heard
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| | that handle the legal jargon. These
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| production music.
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| | societies manage the rights of performers
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| Production music libraries cover a
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| | and see to it that artists get paid when
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| multitude of genres, providing music for
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| | you play their songs in a "public" venue.
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| most tastes at varying levels of quality.
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| | Performance rights societies such as
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| Traditionally, production music comes in
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| | ASCAP, BMI and SESAC collect monies for
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| shorter lengths. These lengths are
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| | composers and publishers. These
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| normally 30 seconds, 60 seconds and 90
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| | societies handle Performance Licenses and
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| seconds. Production music also comes in
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| | should be consulted before you publish
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| different variations known as full and
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| | any finalized work.
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| reduced versions. Reduced versions are
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| | Who needs a performance license?
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| identical to full versions with the
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| | Anyone who uses copyrighted music in a
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| exception of one or possibly two of the
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| | public place including radio and
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| main instruments having been removed.
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| | television stations and/or their
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| Who uses production music?
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| | networks, all new media, like the
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| Production music is most widely used by
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| | Internet and mobile technologies such as
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| industry experts like, video editors,
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| | ringbacks and ringtones, satellite
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| producers, music supervisors,
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| | services like XM and Sirius, discos,
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| videographers, and creative directors.
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| | nightclubs, bars, restaurants, hotels,
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| Although increasingly, it is being used
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| | and other venues. This includes digital
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| by relative amateurs for websites,
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| | jukeboxes and live concerts. All should
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| podcasts, streaming video and more.
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| | obtain a performance license.
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| How do I Get a License?
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| | What happens if I don't have a
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| Something called a Synchronization
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| | performance license?
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| License or Sync License must be obtained
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| | Production music users are in danger of
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| for the music in question before it can
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| | copyright infringement without a license
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| be utilized in any audiovisual
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| | from a performing rights organization.
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| production, such as a motion picture,
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| | If you're an individual with a small
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| television program, television
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| | audience and no real money (ie you're not
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| commercial, video production, or website.
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| | a business), then you are at lower risk
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| Sync Licenses come in different shapes
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| | of having suit brought against you for
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| and sizes. Two of the most popular are a
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| | copyright infringement.
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| Drop License and Blanket License. They
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| | However, if you're an individual with a
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| are most commonly made available by
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| | large audience or you're a business or
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| production music publishers such as
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| | organization and you fail to obtain the
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| Slynth (How">
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| | proper licensing, be prepared to hire a
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| How do I get a Sync License?
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| | lawyer.
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| Production music publishers will usually
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| | The basic rule of thumb with rich media
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| license music on what is called a needle
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| | on your website is this: If you're going
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| drop (a.k.a Drop License) or a Blanket
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| | to use audio without a license, make sure
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| License.
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| | no one sees it. This may be a difficult
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| A needle drop or Drop License is a
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| | rule for most webmasters to cope with, as
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| license that requires payment for
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| | the purpose of internet businesses is to
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| individual songs. The prices for each
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| | be seen. Although its far more expensive
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| song vary depending on the type of
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| | than "free" the best choice for sites
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| production in which the song is being
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| | with large audiences, is to be safe and
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| used. The rule of thumb when pricing
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| | purchase the required licenses.
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| Drop Licenses is - the larger the
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