Nashville: Embracing Country Music

The CMA Music Festival, hosted by the Countrycharity, while the other half is earmarked by the CMA
Music Association (CMA), encompasses four days offor "the advancement of country music".
country music concerts, as well as musician and fanThe inaugural Fan Fair was held in April 1972 in
interactions. Despite its emphasis on country musicNashville's Municipal Auditorium, and 5000 fans
and country music artists, the festival also showcasesattended. The following year, the event was moved
selected artists in other musical genres. In 2007, rockto June in the hope of finding better weather
'n' roll revivalists Los Lonely Boys and '70s heavy rockconditions, and attendance doubled to 10000 fans. In
legends Lynyrd Skynyrd made appearances.the third year, the first non-country musician, Paul
Over 200 artists attend the event each year to holdMcCartney, was invited to perform, and Dolly Parton
up to 30 hours of autograph sessions andand Porter Wagoner performed a duet for the last
"meet-and-greet" sessions with their fans at thetime.
Nashville Convention Center. Many artist fan clubs alsoIn 1991, singer Kathy Mattea attended Fan Fair
hold gatherings in the area during the festival. Thedespite being under doctor's orders not to speak so
festival usually begins the day after the Tnn/CMTthat her injured vocal cords could heal. She used a
Country Music Award show, the only fan-votedcomputer to type messages for her fans to read as
country music awards. During the festival, attendeesshe held "conversations" with them. Two years later,
can choose from the 100 hours of concerts that areShania Twain met her future husband, producer Mutt
offered on stages at Riverfront Park and LP Field.Lange, at the festival.
Up until 2001, the evening concerts were organizedFan Fair underwent large changes in 2001. For the
by record labels, with each label choosing which offirst time, the event was held over a long weekend
their artists would be able to perform, and for howinstead of during the week. At the same time, the
long. However, beginning with Fan Fair 2001, thesefestival moved from its long-time home at the
main concerts were grouped instead by recordTennessee State Fairgrounds to several sites
distribution group. This allowed for four mainclustered in downtown Nashville. In 2004, CMA
concerts, for Sony, WEA/EMI, UNI, and BMG.renamed the festival the CMA Music Festival in order
Artists are held to very strict timeframes for theirto change negative perceptions, embrace the CMA
performances, with Martina McBride noting in 2007brand and to expand the appeal of the event.
that she was expected to be on stage for exactlyIn 2008, the CMA Music Festival will take place from
34 minutes. The artists are not paid to attend thethe 5th to the 8th of June, and tickets are available
festival or for their performances during the festival.now. Hotels in Nashville are expected to get booked
Half of the proceeds from the festival each yearup quickly, so if you're keen to get you dose of
(estimated at US$200,000 in 2001) are donated tocountry, make sure you book ahead.