| | | | | other or share information about company events. |
| Just close your eyes… take a deep breath… and | | | | McDonald's began moving towards social networking |
| imagine a world without internet. Quite hard isn’t | | | | after an internal study showed that employees were |
| it? What used to be mail messages are now posts, | | | | often looking for colleagues with expertise in certain |
| tagged and targeted and secure. Your PDA, mobile | | | | areas or for authors of information they found useful. |
| phone, or desktop readers are instantly notified of | | | | Now, enough about social networking, let’s talk |
| the communication directed at you, and can | | | | about music. Whether you admit it or not, music |
| immediately navigate to it so you can read it and | | | | imbeds our daily life, weaving its beauty and emotion |
| respond. | | | | through our thoughts, activities and memories. Mp3 |
| The latest addition to this whirl of instant | | | | digital music is one of the most popular forms for |
| communication is the concept of social networking. A | | | | music to take these days. Digital music just seems |
| social network is a place where people who share | | | | to make sense, and is a natural step forward in the |
| interests and activities can get together and share | | | | music world today. Everything else is digital these |
| their views and ideas. It is a forum for people to | | | | days, why wouldn’t our music be? And if it is |
| express their thoughts and opinions and interact with | | | | digital, it is open to be shared on the internet. |
| one another. The key idea here is reaching out to a | | | | And what better forum to share and discuss and |
| large number of people through an easily accessible | | | | promote music than a social networking website |
| and affordable platform. | | | | where communities revering every genre of music |
| Apart from being a place where friends can | | | | ever created are omnipresent. To raise it to an |
| ‘e-hang out’, social networking websites can | | | | entirely different level, imagine if you could own one |
| and are being effectively utilised in a variety of fields, | | | | of these sites where you can promote – |
| so much so that they are increasingly being adopted | | | | ‘your kinda music’. Would n’t that be |
| by businesspeople to promote their businesses, or to | | | | great? Such a tool will give you the opportunity to |
| create communities where customers can interact, | | | | identify and develop the ‘next big band’. |
| like Nike's Joga.com, a soccer-oriented social network. | | | | You could be the next Simon Fuller, of American Idol |
| Many companies are also using social networking as a | | | | fame. So this is a tool that every real music |
| tool to keep their employees in touch with each | | | | enthusiast will love to use and enjoy. |