The Working Man’s Business Suit

When you plan on going to the office knowing this ismust be something in it.
the day for getting down and dirty, then dressTo be fair the closest rival is a fabulous fitting suit
appropriately, select a suit constructed to endure thefrom another great Aussie maker, catchy little name
rigors of everyday uses and keep the luxury brandwith a big meaning, the 1096 by Anthony Squires
for special meetings.(Allah Stafford Ellison), at the same price as the
The name on Australian and New ZealandStudio, $599, 00 with two pairs of trousers. The big
businessman shoulders is Studio Italia, the choice isdifference is this one is 80% Marino, 20% polyester,
yours, SI for slim fit like the 50’s or classicalinherently resilient. And to be even fairer the trousers
styles.are the best fit, in fact in all my suit wearing years
Value; 100% Australian Marino wool, the best wool inthey are the best fit. Lean and clean around the
the world, if you don’t believe it, then askfront, back and thigh, and, slightly tapered, so they
yourself why is it the number one choice wool forsit attractively on the shoe adding extension to a tall
Armani, Hugo Boss and Zegna? Of course there areor stout mans frame. The body hugging jacket
different grades. Boss insist on Virgin Marino, whichcompliments any portly shape.
simply means the first cut, because it’s theOne more 1096 value add, is a unique 3 year and one
softness and most pliable. The SI uses superday warranty, this says a lot about confidence of
120’s which is minus 60 of the highest grade.make. Jokingly I’ve heard, so on the second day
The suits are designed and specified by a long line ofafter three years the sleeves fall off and the suit self
family tailors, the experts know how to constructdestructs. Seriously, this is the only suit that
suiting, cutting corners without compromising quality,challenges Studios position, but the designers need to
with in a given price point.get more range on the racks than the black and grey
Wok it out, for $599,00 you can pick out a classicallychoices.
styled black pin stripe suit with two pairs of trousersThe founder of Studio Italia
and a guaranteed fit. In fact 3 out of 10 men canJoseph Cohen, whose entrepreneurial flair and spirit is
walk out with minimal alterations, mostly trouser legfound resonating through the fourth generation family
adjustments and waist in or out, but rarely anyenterprise, founded Berkeley Apparel in 1907. Joseph
changes to the jacket, this is way above industryCohen was a foresighted Polish Immigrant whom
averages.undertook his tailoring training in the West-End of
So when its time to roll up the sleeves and get toLondon, his philosophy of quality and style are the
the photocopier, in and out of the heat and cold forhallmarks of the company's products. The family
meetings all over town, slinging the jacket off andphilosophy is the search for the finest quality, quality
on, lunching, then a few more meetings, trudgingof life, quality relationships with staff and customers
back and forth to the tea room. The secretary is offand the continuous search for innovative products.
sick, so you have to do your own messaging, rustlingTechnology transfers and capital investment transfer
through filing cabinets, fosiking through receptionhas enabled Berkeley Apparel to shift its emphasis
desk trying to find your diary. The Studio getsfrom manufacturing to importing high value brands.
knocked around, but it’s designed to do just thatNow when are they going to realise the value of
and fresh and crisp.accessories, a handsome collection of designer silk
Of course this is not the only brand that producesties and compliment with silver or enamel cufflinks,
general purpose work suits, but it is by far the bestclose off the collection with some fine Napa leather
seller, and customers keep coming back for thewallets.
same, ignoring other brands of similar price, so there