| Other sources on music include the off the shelf | | | | as location, store hours, or special promotions or |
| commercial compact discs. Compact discs that are | | | | services. These are typically used for up-selling and |
| commercial remove the problems encountered with | | | | cross-selling callers. Another consideration is the style |
| radio commercials. Also control over the selection of | | | | pf music used. The style of music played by music on |
| music is there. Usage of compact discs do not grant | | | | hold systems depends largely on the type of |
| proper license for music on hold use unless users first | | | | business offering the service. It is good to present |
| obtain permission from the song title copyright | | | | the music which is attractive for the listeners and |
| owner. For stock music on hold compact discs, the | | | | does not cause boredom. Also it should be of some |
| compact discs are available that have been | | | | particular interest to the typical caller. Like a garment |
| specifically recorded and licensed for music on hold | | | | store can play country music while a university should |
| systems. These may contain only music, or may | | | | play some smooth and soothing music. A hospital |
| include periodic voice over with messages such as | | | | should play some music which denotes care and so |
| "Your call is important" or "Please stay on the line". | | | | on. Ultimately music on hold should be melodious and |
| These off the shelf recordings may be general or | | | | should attract the caller. |
| may be specific to individual industries, but will not be | | | | The various benefits of music on hold are that it |
| customized for individual companies. | | | | assures the caller that their call is still connected, |
| The custom-designed music on hold is general and | | | | assures the caller that their call is important and will |
| custom music on hold is advised to control the | | | | be answered as soon as possible, entertains the |
| content and music genre. The hold time can be used | | | | caller, which gives the impression that the time spent |
| to sell products and attract the audience. A good and | | | | on hold is shorter than what it really is, informs the |
| reputed on hold company is always fully licensed and | | | | caller of his place in queue and the approximate |
| legal for on hold playback. Also usage of music on | | | | length of time until his call will be taken, informs the |
| hold reduces hang-ups and makes the business look | | | | caller of information about the company, such as |
| more professional. Music is created to fulfill the | | | | store hours, locations, or services, informs the caller |
| particular needs of the business. Even the | | | | about promotions or new products, informs the caller |
| announcements which are made are scripted to | | | | about products and services offered by the |
| emphasize particular attributes of the business such | | | | company. |