| A nightclub promoter is a guy or girl who gets people | | | | great resource for Party Promoters. |
| to attend parties. These events can be at bars, | | | | Once you master working under a promotion |
| nightclubs, concerts, festivals, or private parties. Club | | | | company, the next step is to start your own |
| promoters are also called party promoters. Nightclub | | | | company and hire sub-promoters to work for you. |
| promoters advertise and promote their events in | | | | This is where the real money is. Using our same |
| many different ways, to get as many people to | | | | example, let's say you hire 10 promoters to work for |
| show up as possible. I've been a party promoter for | | | | you, and they each bring on average 50 people per |
| over 10 years, and these are some of my favorite | | | | night. While you are paying each of them $5 of the |
| promoting tips. | | | | cover charge per person, you are keeping $5 for |
| First off, the job of a club promoter is really one of | | | | yourself. $5x500 people = $2500 per event. You can |
| the best jobs there is. | | | | see what your income can be if you had 2 or 3 |
| You meet all kinds of people, tell them about great | | | | events per week. Many promotions companies clear |
| parties, party with them all the time, and get paid | | | | well over $5000 a week in the right markets, with |
| well to do it. The job isn't for everyone though. It | | | | the right knowhow. |
| entails staying out late on the weekends while being | | | | Nightclub promoting can be an extremely fun and |
| the center of attention. But if you go out all the time | | | | rewarding career for certain people. It's not the type |
| with your friends anyway, why not make a living | | | | of job that is widely known about either. If you have |
| doing it? | | | | good business sense, love to party with people, and |
| Nightclub promoters normally get paid per person | | | | have a creative side, it can be a dream job. It |
| they bring to an event. Because of this, nightclub | | | | certainly has been for me. |
| promoting can be a great way to earn some extra | | | | Tips for Nightclub Promoters: |
| money if you can get a bunch of people to show up | | | | Tip #1: Customer Loyalty is Everything for a nightclub |
| at events. For example, if a club is paying you $5 per | | | | promoter. Once you've made a name for yourself |
| person that you bring to their party, getting 20 | | | | and have a large group of people that come to your |
| people to show up will earn you a cool $100. If you | | | | parties all the time, make sure you take care of |
| are a friendly and outgoing person, it is pretty easy | | | | them. If you take care of your customers, they will |
| to get 20+ people to come to an event. If you are | | | | keep coming back. It is much easier to keep the |
| really good at it, you can make a great full time living | | | | same people coming back to your events than to |
| doing it! | | | | spend money trying to attract new customers. One |
| The best way to get into club promoting is to get | | | | thing I do to keep my customers happy is to buy |
| hired on by a promotion company to start. The | | | | drinks for the people that come by my events the |
| promotion company contracts out with certain | | | | most. If you regularly see someone at your parties, |
| nightclubs for certain nights of the week. So, maybe | | | | and they always bring a bunch of people with them, |
| the company promotes Thursday night with club | | | | make sure to take care of that person and |
| ABC, and Friday night with club XYZ. The clubs hire | | | | frequently buy them drinks and get to know them. |
| promotion companies to get people into their venues, | | | | Keep that person loyal to your parties, and you'll get |
| so all they have to worry about is the alcohol sales. | | | | more great "word of mouth" advertising, which is the |
| Often times, the cover charge that you pay to get | | | | best kind. |
| in is not going to the nightclub, but the promotion | | | | Tip #2: As a nightclub promoter, do everything in |
| company. The club is making it's money (and tons of | | | | your power to get girls to attend your events. Hire |
| it) from alcohol sales. | | | | girls to hand out your fliers to other girls, play music |
| For Example: | | | | that the girls in your area like, have a ladies night, |
| Let's say the cover charge at a nightclub is $10 on a | | | | whatever it takes. Once you have a large group of |
| Saturday night. The promotion company gets this | | | | women coming to your parties, the men will follow |
| money in exchange for bringing people to the club. | | | | automatically. One of the biggest mistakes I see new |
| The promotion company hires "sub-promoters" to | | | | club promoters doing is catering to a niche music |
| work for it as independent contractors, and may pay | | | | genre that only men listen to. These events never |
| each promoter $5 per head that they get through | | | | last too long, because no money can be made from |
| the door, and the company keeps $5 for itself. Your | | | | a sausage fest. |
| job as a sub-promoter is to get as many people to | | | | Tip #3: Hire a good photographer to take nightclub |
| come to the party as you can. If you can get 50 | | | | photos of your parties. Do this at every event, and |
| people to the club, you walk home that night with | | | | post the photos online for people to see later. Every |
| $250 cash. If you can do that 3 nights a week, you'll | | | | nightclub promoter should be doing this all the time. |
| rake in $750 a week. Once you get the hang of it, | | | | Party people love to go online Monday morning after |
| 50 people per night is not that hard to do. | | | | a crazy weekend and see themselves out having fun. |
| Club promoters use many different tools to get | | | | They share the photos with friends, and this gets |
| people to their events week after week. A | | | | more people interested in your parties. Make sure |
| combination of email lists, handing out glossy flyers, | | | | your website or logo is on the photo as a watermark |
| text messages, active networking, and other tools | | | | too. It's great advertising. Humans are very visual |
| like MySpace & Facebook can really get the word | | | | creatures. Feed their visual senses and personal egos |
| out about your party. Nightclub Promoter Tips is a | | | | and they will keep coming back again and again. |