Nigerian Music Videos - Stepping Up The Quality Game

The foreign music videos were better than our locallyvideos of their songs. They also featured white
produced ones. Despite hits such as: Nico Mbangaskinned ladies dancing in the videos. Most top rated
(Sweet Mother), Osita Osadebe (Osondi Owendi),artistes patronise directors who have carved niches
Oliver de Coque (Boni boni identity), Mandy Brownfor themselves in the art of making quality videos.
(Taxi driver), Onyeka Owenu (One Love), LorineTops on the list are DJ Tee, Clarence Peters (CEO of
Okotie (His love is that medicine), Charly boy (BeforeCapital Hill) and Bobby Hai.
Before) Chris Okotie (ABC), Evy Edna Ogoli( HappyThe rise of Cally Ikpe's "Nigerian Music Video Awards"
Birthday), Felyx and Mozes( Free), Felix(NMVA) and Sound City Music Video Awards (SMVA)
Liberty(Ifeoma), Stella Monye (Nigeria go survive), asaimed at rewarding artistes with top notch videos
seen in one of my articles "The blossoming Of Thehave also contributed to the rise of good quality
Nigerian Music Industry", artistes failed to make theproductions. Besides, artistes who have good videos
desired impact in the International scene, basedhave easy access to enjoy airplay on MTV Base,
amongst other things on the colossal deficient videoChannel O and other International music channels,
quality account.opening wider, the doors which tend to give them
The 90's era was not dramatically better than theaccess to fame and fortune.
80's, probably the mid 90's when the genre of musicGood, creative videos are catchy and draw attention
towed the path of rap / hip hop and the use of ourto the artistes and of course, the director. Quality
local parlance in songs began to make the musicmusic videos that have made waves in Nigeria and
industry more entertaining as opposed to the 80's.even beyond include but not limited to: P- Square (Do
The Remedies (Edris Abdulkareem, Eddie Montana,me, Roll it, Ifunnaya), Dare Art Alade (Not the girl,
Tony tetwila) keyed into it and became the rave ofMore), Tu face Idibia (If love is a crime), Kel (Too
the moment at that time. Plantation Boyz (Tu facefine), Keffi (kokoroko), Naeto C (Kini big deal), Bouqui
Idibia, Faze, Black Face) were incredible and soared to(Take you away), Infinity (Olori oko), Asa (Fire on
greater heights before the group split. The launchingthe mountain), TY Bello (Green land, Ekundayo), Gino
of Tu face Idibia's solo career with his hit track(No be God), Djinee (Lade), DJ Jimmy Jatt (Too
"African Queen" catapulted him to the top. Mostmuch ft Sasha, Blaise, kemistry, Bouqui), Alabai (Voice
Nigerians liked his first video, but unfortunately he hadof God), Mo hit all stars (Pere), Omawunmi (In the
to re-shoot another in compliance with the directionmusic), Nikki Laoye (Never felt this way), Steel
of a popular foreign music TV channel. Style Plus's(South African girl).
"Olu Fumi" also had a nice video in comparison withNigerian music videos have certainly helped artistes to
many that stormed our TV sets. Paul Play's hit songclinch international deals / awards and are getting
"Angel of my life" also had a cool video.better daily. The duo of P-Square clinched the
Perhaps, the turning point for the making of goodKORAH awards held in 2010 at Burkina Faso for the
quality videos stems from the stable of P- Square"Artiste of the year" category. The twins went home
with the video for their hit song "Do me" which waswith the jack pot prize of $ 1 million!.
shot in South Africa. The video certainly hit theAccess to latest Hi-tech cameras / technology, wild
International standard mark with various music inclinedcreativity, high level of professionalism on the part of
TV shows in Nigeria, constantly showing it. Artistesthe directors, will make Nigerian videos the talk of
challenged by the solid production began to travelthe town in foreign countries.
South Africa, USA, and parts of Europe to shoot