| Music marketing, promotions, and sales can now all be | | | | would be Myspace, facebook, and YouTube. These |
| accomplished on the world wide web. It used to be | | | | three possess great potential for you to market, |
| very difficult and expensive to find music promotion | | | | promote, and sell your music. |
| methods that were profitable. But the internet has | | | | Whether it is your own site or one of the social |
| changed this. It can now be done easily, quickly, and | | | | networking sites, the aesthetics of your web |
| inexpensively. So what's the problem? | | | | presence will be an important consideration. A |
| Competition. More and more bands and music artists | | | | professional web designer can definitely give you a |
| are turning to the internet to gain their fan bases, | | | | much better looking site than you will be able to |
| promote their music, and get signed to record deals. | | | | construct. However, software is now available that |
| Even new unsigned bands are finding it easier to | | | | makes is easy for even an amateur to build a |
| compete in the crowded music industry marketplace. | | | | good-looking web page. If you are working with a |
| So how can you gain the edge over your | | | | tight budget it may be worth the time to learn how |
| competition so that you do not remain one of the | | | | to use one of these programs. |
| unsigned bands forever? | | | | You will either need help with search engine |
| One of the first things you need to do is broaden | | | | optimization or learn some of it yourself. This is what |
| the scope of your thinking. In the past bands would | | | | makes your web pages most easily found by the |
| focus a great deal of their energy on gaining a local | | | | search engines when people are searching for bands |
| following of fans. This still should be done but do not | | | | or music online. Some bands overlook this and are |
| get stuck here. Depending on your music brand and | | | | never found by potential fans. Learn as much about |
| your location, it may be easier to build a fan base | | | | search engine optimization and it will reap great |
| thousands of miles away. You really need to think | | | | dividends with your music marketing. Promotions will |
| more globally than locally. | | | | be much easier if you have a higher number of |
| Next you will need to evaluate your budget for music | | | | people exposed to them. |
| marketing. Promotions can be as costly as you want | | | | How do you distinguish yourself from all the other |
| but it is also very possible to find music promotion | | | | new unsigned bands constantly entering the music |
| online to be virtually free. Some of this will depend on | | | | market? You must have a brand. Spend some time |
| your expectations and your internet skills. | | | | as a group identifying what makes you and your |
| You will want to do more than put up one page and | | | | music different from all the others. Get some help if |
| expect it to do all the work for you. Having your | | | | you have to. There is so much competition with |
| own website is certainly a big plus but you should | | | | online music promotion that the more clear you can |
| also take advantage of other options such as the | | | | get with your brand the more successful you music |
| many social networking sites. At the top of this list | | | | career will be. |