| Internet radio is audio broadcasting that's transmitted | | | | Advertising Opportunities |
| via the internet. There are several internet radio | | | | Internet radio provides businesses with an abundance |
| stations that are associated with traditional radio | | | | of advertising opportunities because it attracts a |
| stations or networks, as well as a number of | | | | higher income audience and listeners of various ages |
| internet-only radio stations. | | | | from around the world. Furthermore, according to |
| According to an article in the tech section of the Wall | | | | statistics, internet radio listeners are highly loyal. The |
| Street Journal in November of 2009, the distinction | | | | majority of them visit their favorite online stations at |
| between online and traditional radio stations is | | | | least once a week. In order to make your sales |
| beginning to melt away. This has led to increasing | | | | messages stand out in the minds of frequent |
| competition in online radio and the emergence of | | | | listeners, it's recommended to hire a professional |
| more innovative forms of radio. Furthermore, wireless | | | | voice talent who can create convincing, memorable |
| internet radio devices and smart phone applications | | | | voiceovers that reinforce your company's brand |
| are encouraging more people to listen to online radio. | | | | image. |
| Internet radio is particularly popular with expatriates | | | | The Importance of Compelling Station Imaging |
| and those who don't have access to local stations | | | | In order to attract listeners to your online radio |
| that suit their interests. Internet stations are | | | | station in the first place, it's essential to have radio |
| accessible from just about anywhere in the world, | | | | imaging that makes a lasting impression. The choice |
| and services offered include a variety of musical | | | | between a female radio voice and a male radio voice |
| genres, sports, news, talk, and any other radio | | | | for your station imaging will largely depend on your |
| format heard on traditional stations. | | | | target audience and the type of content your station |
| According to a 2008 survey, 13% of Americans listen | | | | primarily delivers. |
| to internet radio, and that percentage continues to | | | | Hire a professional voice talent to deliver promotions, |
| increase. Unlike traditional radio stations, radio stations | | | | station IDs, and other kinds of radio imaging to set |
| offer more than just a passive listening experience. | | | | your station apart from the competition. Internet |
| For example, on crowd-sourced online radio stations, | | | | radio is saturated, so it will take some innovation, |
| listeners can vote songs up or down to shape play | | | | creativity, and exceptional voice over talent to get |
| lists. | | | | your station noticed. |