How to Increase Your Creativity - And Your Success

When it comes to success...as any kind of writer, orseagull. I have it in my library, and I still pick it up and
as an entrepreneur in any area...creativity isread from it from time to time because it inspires
important...really important.me. If you don't have it already, I highly recommend
Albert Einstein said: "Imagination is more importantit. It's called Jonathan Livingston Seagull, and has sold
than knowledge." He also said: "The intuitive mind is aover 7 million copies. It's available now in many
sacred gift and the rational mind is a faithful servant.formats, including e-book. However, before it was
We have created a society that honors the servantpublished for the first time, it was turned down
and has forgotten the gift."eighteen times!
The marketplace in which we live is constantlyAs Jonathan Livingston Seagull was transcending his
changing. We humans have what seems an insatiablecurrent environment after continually trying new and
appetite for new...new products, new services, newdifferent flying techniques unknown, and unsupported
art, and new art forms...new anything!by the seagull community...and practicing, practicing,
What the marketplace requires, therefore, is yourpracticing, he said to his friend: "".... Don't believe what
creativity. Your ability, your willingness to expandyour eyes are telling you. All they show is limitation.
your abilities to create new ideas, new solutions, newLook with your understanding, find out what you
ways of living.already know, and you'll see the way to fly."
What that requires of you...of me...of anyone whoThese are stories about accepting no limitations.
chooses to affect the world in which we live...is toStories of accepting no limits, no "norms"... no "you
return to the imaginative and creative voices in ourcan't do that," and instead...reaching out and
minds when we were 6 -- or younger!embracing failure, often. Instead of saying "Why can't
Bravery required? Yes! This means abandoning theI?" they said "How can I?" again and again and again.
"tried and true"...taking risks withoutDo you want to "be" your hero? Do you want to
guarantees...exploring... ignoring...the "borders" of theincrease your creativity, and take flight to your new
known that we've been taught. It means returning toworld? If so, you'll need to take your blinders off
the age at which we build "forts" from sticks, castlesyour creativity!
from sand, "pies" from mud, and entertained in ourFor a beginning, try:
forts and castles those who existed only in our- Exploring a place you've never been before.
minds.- Listening to a new genre of music that you're
Creativity comes from unreasonableness. It meansunfamiliar with.
ignoring our analytical, logical, judgemental,- Eating food you're unaccustomed to.
detail-oriented training. It comes from humor, vision,- Look at a problem through your "child's eyes." In
music, imagination...and non-judgement!other words...remember when...
Creativity demands that you be curious...not smart.Rather than focus on negatives, as most of us are
There are, and will continue to be, many nay-sayerstaught, look for the positive:
to block your curiosity, your creativity, and your- What's positive or useful about your project or
tenacity when your exploration has begun to takeyour position?
hold of you, and you know you have an idea- What's positive about your idea that others can
that...successful or not...must be shared.use?
Thomas Watson, chairman of IBM, said in 1943: "I- What's positive about a specific idea you have that
think there is a world market for maybe 5others can apply?
computers." Lord Kelvin said in 1895 "Heavier than air- What positive things can you or your client do with
flying machines are impossible", and Daryl F. Zanuck,your ideas? Can you speak about them? Write about
20th Century Fox movie studio said in 1946 "Videothem? Give workshops, teleseminars?
won't be able to hold on to any market it captures- Can you donate your ideas, or the results of your
after the first six months."ideas to others who may be interested, or may be
All of these...and many more...naysayers have beenable to develop them to a level you never
proven wrong. They've been shown to lackanticipated?
"creativity... or imagination, " by the brave individuals- Can you develop a membership site or start a
who chose to follow their dreams...their intuition...theirforum where your ideas can be brainstormed with
inner voices... and chose not to follow the advice ofthe collective result being better than you ever
the naysayers...the experts...the prognosticators...evenimagined possible?
their own self-doubts...to create for all of us a better,And...perhaps...one of the best things you can do to
richer, world in some way.increase your creativity...and your success...is to
Is each person who does this always successful? Aremeditate. Practice silence.
you always going to get the "big score" when youJ. Krishnamurti, in The Flight of the Eagle said:
create something new...even when you believe with"Meditation is not something different from daily life.
your whole soul...your whole being...that what you'veIt is total attention. 'Attention' implies to attend, that
created is absolutely necessary...or offers suchis to listen, hear, see, with all the totality of your
incredible value it should not be ignored?being, with your body, with your nerves, with your
No. Absolutely not. You won't always be successful.eyes, with your ears, with your mind, with your
Ask Albert Einstein.heart, completely."
Or...better yet...ask Benjamin Franklin. One of myGive in to your total attention and being. By letting go
absolutely favorite quotes is from Benjamin Franklinof expectations...by surrendering to "the flight"; how
when he said: "I didn't fail the test, I just found 100the wind feels on your wings rather than having to
ways to do it wrong." And when someone asked himknow exactly where you are going, where and when
about his attempts to invent the lightbulb:"Is it trueyou will land... you will find more synchronicity. You will,
that you had over 10,000 failures while trying toas Lao Tzu says, be able to "Do less, be more.
invent the light bulb?" he said "Young man, thoseAchieve less, have more."
weren't failures. Those were practice tests. I learnedCreativity and success are yours for the taking.
what not to do from each of them."Become again the child...without limitations...without the
He also said: "Do not fear mistakes. You will knowvoices of the world to tell you your dream is
failure. Continue to reach out."impossible.
I know...this is hard to believe, but Walt Disney wasKnow only that in your kingdom the knight slays the
actually fired by a newspaper for not having enoughwicked dragon and marries the beautiful princess.
ideas. And...before he built Disneyland...he wentEvery time. And, that the knight will go out...again and
bankrupt several times as he pursued his imaginationagain...without fear, knowing that he holds the sacred
and creativity.gift of the intuitive mind...and...if he listens... that will
I love Richard Bach's 1970's story about the soaringallow him to succeed. Every time.