| Flash Audio Benefits | | | | listen to your flash audio or not.o If you think that it's |
| Adding sound to your site can be more convenient | | | | best to have flash audio automatically start when |
| and it can also provide a more personal touch. But | | | | your site is accessed, do ensure that your flash audio |
| why flash audio and not other sound formats?o It | | | | is easy to turn off. First time site visitors may like |
| works well with the most popular media players, | | | | hearing it but at a certain point it may get annoying |
| which most of your site visitors will readily have. In | | | | and you do want them to come back right? As such, |
| instances where downloading is necessary, your | | | | make sure that an easily accessible on/off button is |
| users can easily get a player that is easy to find and | | | | present.o Do ensure that your flash audio is of good |
| is free to install.o Flash audio is user-friendly and | | | | sound and content quality. True, Macromedia Flash is |
| compatible with most browsers.o It is compatible | | | | great software so 'good sound' is almost always |
| with most music types and can play different sounds | | | | guaranteed but what if your flash audio is a 'narrative' |
| on different links.o Flash audio has the highest | | | | where somebody is 'talking' or relating something? In |
| installed base of all media players, arguably installed in | | | | this regard, it is important that the context of the |
| 98% of all computers.oIt's got very modest | | | | flash audio is professionally done so as not to annoy |
| hardware requirements. | | | | the site visitor. |
| Flash Audio Do's and Don'ts | | | | Don'ts...o Not everybody has a fast Internet |
| Studies show that you have about 30 seconds to | | | | connection. Don't make your flash audio too long or |
| really capture the attention of a site visitor, and in | | | | too 'heavy' that it takes forever to load. It's one sure |
| about 3 minutes, he or she will decide if your site is | | | | way to make visitors leave your site.o Don't put flash |
| good or not. As such, do NOT forget that the aim of | | | | audio if the product or service you are promoting |
| flash audio on your site is to make people STAY. | | | | really does not require one. (It's hard to think of |
| Do's...o Do make flash audio a matter of choice. | | | | paper supplies with audio isn't it? |
| Provide a button where a site visitor can choose to | | | | |