Back in Time With Counter Clock Records

all enjoy the vinyl record revival, there is anotherdocumented was the White Album that sold last
aspect to this phenomenon that sometimes getsweek for $30k, which is saying a lot for vinyl
overlooked: the forgotten 45 rpm records fromcollectibles in this economy. Unfortunately I flubbed
years past. Sure, there are some mainstream artists,that one and it got left off that week's list. The seller
punk rockers and indie musicians who have found thishad listed it in "Music Memorabilia" and I keep my
audio medium to their liking, it is a marvelous way toeyes on the "Record" category. I also didn't keep an
not only give their fans what they want (the music),eye on your blog that week, Robert, or I would
but also create a collectible as well.have caught it - the problem of selling records and
Another medium from the past has gone throughwriting about them during the holiday season. So I did
some major changes in recent years. Remembera mea culpa entry on that one so it makes it on the
when AM radio dominated the air waves? And thenRecord Store Day year-end list.”
another format in the 70’s added even moreI love listening to the station- your format and
alternatives for music lovers -FM radio. Now we havegenres of music are very eclectic. Where do you get
satellite radio and another inventive medium, thethe music and how do you decide what you want to
Internet radio station.play?
One Internet radio station in particular has been ableJane: “We buy collections from individuals,
to combine the aforementioned 45 rpm records andclosed record stores, from eBay as well. Mostly the
the Internet to form Counter Clock Radio ( and45's speak to me. By that I mean that when I look
Counter Clock Records ( The business is thethrough a stack of records I sense what's interesting,
brainchild of the wife and husband team of Jane andunusual, weird .. . just enjoyable. Norm has an
Norm Geddis of Mission Viejo, California who haveencyclopedia of music history in his head, but if we
developed a ‘play what we find’just went on that alone we'd sound like tons of
programming style that is very unique and allowsother stations. So clairvoyance plays its part.”
their listeners an eclectic array of music genres toDo you have any plans to add DJ’s to the
listen to. I had the opportunity to speak with themix?
developers of this novel concept, let’s learnJane: “A podcast is in the works. But it may
more about Counter Clock Records and Counternot happen unless the Earth starts spinning
Clock Radio:slower.”
Obviously you have a love for vinyl- what is it aboutWhat are the future plans for the station and
records that make them so appealing to you?Counter Clock Records?
Norm: “They're round, like wheels. It's by farNorm: “Next year is going to be about more
the best use of man's first invention. CD's never feltof everything. We have lots of inventory to love on
quite the same. Downloads are radio plus labor. I'm aand get out there to the world. The backbone of
decade past being impressed with myself for gettingvinyl records is the community record store. The
software to work after an evening playing aroundInternet cannot deliver that. Counter Clock Records is
with my computer.”something to come home to, but not to replace the
Jane: “I like the built-in nostalgia value of vinylchill up your spine dirty tile smell of your record
- whether it’s a 1964 Top 40 one-hit wonderstore.”
or a super rare Private Press Psych LP. It felt like aWhat do you think of the ‘vinyl
part of me died and was buried when CD's becamerevival’ and where do you see vinyl in the
the standard. With downloads, it’s like thenext ten years?
moss has grown over the headstones.”Jane: “I think the vinyl revival is great! I also
How long have you been online/ selling on ebay andthink it was inevitable. Tens of millions of us who love
what are your thoughts about the fee changes andvinyl are either retiring or have more time on our
the overall operations of this online giant?hands, and whether you have a little or a lot of
Norm: “We started Counter-Clock Records inmoney, there's something for everyone. Plus, it
July of '07. Or rather, I started selling on eBay aboutseems that even though they're not buying "our
that time, just 45's that I was done loving on, andmusic,” young adults and teens are
then both us created the store and glued thesediscovering that there is something more to vinyl
other parts (blog and radio station) to it.”than the downloads. And getting squeezed in the
“As far as those changes everyone talksmiddle are CD's. It seemed only a matter of time
about, I came into the middle of that and, speakingbefore these two groups converged and the music
just for me, I'm a part of Counter-Clock Records.market opened up to let us back in.”
eBay is just the venue, the shopping center whereNorm: “I'm not a money guru and this isn't
our store is located. No matter where one has theirinvestment advice. However, as my grandmother
store, there's not a merchant on this planet, or likelyused to say during tough times, "there'll always be
any other, who isn't complaining about the rents. It'ssomebody with money." And, like during the
not a complaint I'm going to pass along to myseventies and early nineties, traditional investments
customers.”are not attractive. Comic book values skyrocketed in
When did you decide to go ‘online’the seventies, as with sports cards in the early
with the Live365 radio station?nineties. I think it’s about to be vinyl's day in
Norm: “The station has been running sincethe sun.”
March of '07 which was several months before weDo you have a Top Ten list of your favorite
opened the store.”45’s and or favorite recording artists?
What kind of fan base do you have, what kind ofJane: “I'll do artists-Etta James, Grateful Dead,
records/music do you play?Joni Mitchell, The Band, Bill Monroe, Renaissance,
Jane: “Our base is our customers who haveMazzy Star, Opal, Joan Armatrading, CSNY.”
found our station. The station is very close toNorm: “45's for me- Mixed Feelings "Sha La
exactly how we want it to be, with short musicLa"/"Love Will Find A Way," Moody Blues "Go Now"
news segments and trivia, so now we have"Lose Your Money," Small Faces "Itchycoo Park"/"I'm
something unique and something we're proud of. It'sOnly Dreaming," Sandi Sheldon "You're Gonna Make
time to let everyone know. We play what we find. IMe Love You"/"Baby You're Mine," Pink Floyd "Point
call the programming style AccidentalMe At The Sky"/"Careful With That Axe Eugene,"
Nostalgia.”Olivia Tremor Control "California Demise" EP,
My readers love the “Top 5 vinyl recordHedgehoppers Anonymous "It's Good News Week"
sales” feature each week. How long have you"Afraid Of Love," Barbara Lewis "Baby I'm Yours"/"I
been doing this? Have you noticed any specificSay Love," Denny Laine "It's So Easy”/Listen
patterns- what sells the best (and who) and what isTo Me"/"I'm Looking For Someone To Love," The
the most expensive record that you have everIntruders "Every Day Is A Holiday"/"Old Love" and
documented on the list?probably a hundred others.”
Norm: “I began the blog about the same timeSo, if you are looking for some great old obscure
I started the radio station. The "store" so to speakrock and roll, one-hit wonders and soulful R&B,
began when I put a few records up on my eBaydrop by Counter Clock Radio and Counter Clock
account in July of last year.”Records and give them a spin. Your ears will love
“The most expensive record I'vewhat you hear.