| The sales of the new iPod video are surprisingly | | | | may buy episodes of the famous TV series, music |
| good, taking into account the fact that no research | | | | videos and pictures. The parallel development of two |
| has been made for the customer market and their | | | | complementary services - the handheld video device |
| needs or requirements. | | | | and the special store for it - is a great achievement. |
| A possible disadvantage for the sales may be the | | | | Besides, the iPod is the best selling music online store |
| fact that the negative advertising has been made. | | | | and it will probably be the best music video online |
| This negative advertising concerns the vulnerability of | | | | store. The sales may also rise due to the new |
| the screens, the easy scratching surfaces and other | | | | available TV series or TV shows of the famous TV |
| several features. However, the sales are up due to | | | | Channels. |
| the great success among the teenagers, among very | | | | Taking into account the fact that the iPod is the best |
| busy people who travel a lot. | | | | seller in the United States, being the most successful |
| Some researches show that instead of the iPod | | | | music player, it was easy to predict high sales for the |
| video success and publicity the Amazon online store | | | | new edition, even it is a video iPod. The prices were |
| the most popular iPod is the nano model. However, | | | | lower as the lower-cost players were introduced on |
| the sales are ahead expectations and in the case of | | | | the market in the last years, but the nano edition has |
| other stores are outselling the popular iPod nano. | | | | increased the prices. With the new iPod video the |
| These high sales may be due to the high storage | | | | price has been pushed beyond the average selling |
| capacity, video features and reasonable prices. From | | | | price. |
| this point of view, a selection of users may be made, | | | | That is why the sales of 100 iPods every minute |
| as the nano edition iPod attracts more MP3 users. | | | | may seem not surprising at all and sales of 14 millions |
| Therefore, a new trend and a new profile of user | | | | in the first quarter of the fiscal year 2006 are |
| appeared taking into account the high sales for the | | | | considered not bad at all for such a company. The |
| new video iPod. | | | | sales for the iPod video may also rise together with |
| Another aspect of the great sales concerns the fact | | | | the spreading worldwide of the popularity of this |
| the new iPod video is not a competitor for the TV | | | | edition of iPod . |
| industry, but more a complementary device. Although | | | | However, the iPod video doubles the Apple's sales. |
| the rating of some TV shows or films may lower, | | | | The sales were made skyrocket due to the great |
| the iPod video may also contribute to the fame | | | | success of the new iPod video outselling in some |
| extend of some TV shows or films. The sales may | | | | cases other types or editions of iPods. Nevertheless, |
| be also triggered by the trendy urban lifestyle and | | | | the maximized sales are due to the new video |
| capacity of influencing the preferences and needs of | | | | features, longer battery life, more options and more |
| the others. The fact that the episodes of the TV | | | | memory space enough for a lot of music, music |
| series such is the case of "Lost" or "Desperate | | | | videos, TV shows and episodes, and even lots of |
| Housewives" may have contributed to the great | | | | photos for the photo album. These features and |
| success and great sales of the new edition of the | | | | improvements make the new iPod video so popular |
| iPod. | | | | and fashionable. These aspects and others (games, |
| Other sales were going up as they developed from | | | | possibility of checking the e-mail, possibility of finding |
| the new edition of the iPod and this is the case of | | | | out the time in other cities and other useful features) |
| the iTunes Music Store. In this type of store you | | | | suit very well the contemporary lifestyle. |