| For the self-promoting independent
| |
| | Now, even the least popular music genres
|
| artist, the idea of taking on a radio
| |
| | are certain to find a financial comfort
|
| promotion campaign can, in itself, become
| |
| | zone with a market of almost 16 million
|
| overwhelming. But, this idea is usually
| |
| | unique principals.
|
| based on such artists attempting to
| |
| | So, what results could really popular
|
| obtain worldwide airplay on a local
| |
| | commercial music genres experience,
|
| budget.
| |
| | simply by working the various entities of
|
| And, in doing so, self-promoting
| |
| | the college market, i.e., campus radio,
|
| independent artists quickly discover
| |
| | campus press, campus bookstores, campus
|
| another factor not usually considered
| |
| | music stores, campus live performances?
|
| previously...that engaging in a worldwide
| |
| | Quite pleasant ones, I would suspect.
|
| radio promotion campaign translates to
| |
| | But, remember! The above statistics only
|
| hundreds and, possibly, thousands of CD
| |
| | reference the United States college
|
| units for media contacts alone.
| |
| | university potential listenership.
|
| As you can see, this can also quickly
| |
| | College radio also has a respectable
|
| become a nightmare for indie artists,
| |
| | portion of listeners who are *not*
|
| particularly, if the promotion budget
| |
| | students.
|
| only allows for the purchase of 1,000-CD
| |
| | Add to that, listeners of college radio
|
| packages at a time.
| |
| | who strictly listen to the streaming
|
| Starting in the 1980's, college radio
| |
| | portion of college radio online, and who
|
| became a dominant force in not only
| |
| | may, or may not, be in the college's
|
| discovering independent recording
| |
| | geographical area, i.e., military service
|
| artists, but also in introducing new
| |
| | members.
|
| artists to the general public. Hundreds
| |
| | Plus, there is lot more of the college
|
| of these particular artists have gone on
| |
| | market abroad, of which U. S.-based
|
| to become established 'household' names.
| |
| | artists would do well to approach
|
| Likewise, the college radio level has a
| |
| | English-speaking nations first, i.e.,
|
| continued history of presenting,
| |
| | United Kingdom, Australia, Ireland,
|
| practically, all forms of music, much of
| |
| | subsequently, moving into additional
|
| which would never see the proverbial
| |
| | nations.
|
| light of day at the commercial radio
| |
| | While it may (or may not) be true that it
|
| level and, in many cases, neither at the
| |
| | is possible for commercial radio stations
|
| non commercial level.
| |
| | to be the primary driving force behind
|
| Therefore, if an artist has limited funds
| |
| | most retail sales, that theory may not be
|
| for radio promotion, it is highly
| |
| | so valid today, given the fact that:
|
| advisable that the he begin exclusively
| |
| | * With the Internet, artists are no
|
| with college radio for the following
| |
| | longer required to sell millions of CDs
|
| reasons:
| |
| | to make a great living financially
|
| * Far easier and faster access to
| |
| | * Artists have greater and easier access
|
| airwaves
| |
| | to far more radio stations (broadcast,
|
| * Far more plentiful specialty and mix
| |
| | satellite, internet, college)
|
| shows and programs
| |
| | * With the college community, and all of
|
| * Greater chances for both in-studio and
| |
| | its combined promotion and sales aspects
|
| telephone interviews to promote music
| |
| | (radio, bookstores, music stores, live
|
| releases
| |
| | performances), if conducted correctly,
|
| * More possibilities for station ID
| |
| | the college market campaign can equalize
|
| checks for further publicity
| |
| | and, in some cases, even supersede
|
| * Corresponding college campus newspapers
| |
| | commercial radio results.
|
| that will more readily accept and support
| |
| | _________________________________________
|
| music aired on their campus stations for
| |
| | _____
|
| creating a campus-wide buzz
| |
| | [---Additional Statistics---]
|
| * A ready and built-in market in the
| |
| | Top 10 College Enrollment:
|
| campus community for repeated live
| |
| | Miami-Dade College (51,717) University of
|
| performances to further support and
| |
| | Texas at Austin (50,616) Ohio State
|
| supplement campus airplay and campus
| |
| | University (48,477) University of
|
| press coverage
| |
| | Minnesota-Twin Cities (46,597) University
|
| * An opportunity for grassroots
| |
| | of Florida (46,516) Arizona State
|
| distribution through supplying both
| |
| | University (45,693) Texas A&M University
|
| campus bookstores and campus music stores
| |
| | (44,618) Michigan State University
|
| with music releases
| |
| | (44,227) University of Wisconsin Madison
|
| Is the college market a viable market for
| |
| | (40,912) Pennsylvania State University at
|
| your music sales?
| |
| | University Park (40,828)
|
| Though the question is rhetorical in
| |
| | (The above figures were reported in
|
| nature, please review the below U. S.
| |
| | Almanac 2004-2005, published by the
|
| college population statistics:
| |
| | Chronicle of Higher Education, August 27,
|
| * There are 631 public 4-year colleges
| |
| | 2004.)
|
| and universities that have a combined
| |
| | ______________________________________
|
| student population of 6,236,455.
| |
| | What College Students Spend on Music:
|
| * There are also 1,835 private 4-year
| |
| | According to a recent Harris Interactive
|
| colleges and universities with a combined
| |
| | survey, college students spend $200
|
| student population of 3,440,953.
| |
| | billion...that's right...BILLION dollars
|
| * Additionally, there exists 1,081 public
| |
| | per year, with 76% of the students having
|
| 2-year colleges with a combined student
| |
| | spent $2,746,000 on music alone.
|
| population of 5,996,701.
| |
| | Note: As an added advantage, the
|
| * Even further, 621 private 2-year
| |
| | self-promoting independent artist should
|
| colleges host another 253,878 students.
| |
| | also create an Internet radio promotion
|
| This brings the average U. S. student
| |
| | campaign simultaneously, since most 'net
|
| population total to a whopping 15,927,987
| |
| | stations are accepting of MP3 files for
|
| minimum every year. And, more people are
| |
| | airplay, thus, reducing packaging and
|
| attending some form of higher education
| |
| | shipping costs of CDs to stations.
|
| than ever before.
| |
| |
|
